Tourneau Concept Store

8 Inc.
New York City

Tourneau, the United States’ premier multibrand watch retailer turned to Eight Inc to reenvision their brand and the retail experience.  Eight Inc in turn looked to Lux Populi to not only light the space, but to understand the relationship between customers and their watches.  Utilizing various color temperatures, not only room by room, but indeed, in zones as small as a few square feet, Lux Populi successfully created a single, unified space, but one that contains “micro-environments” for the display, trialing and inspecting of individual pieces.

The design beats New York City’s rigorous energy code by a significant margin, all the while feeling bright and yet contrasty, with an emphasis on sparkle for the watches and richness of skin tone and appearance for the customers.